What Do the Gen-Xs and Gen-Ys Demand for Their Skin that Baby Boomers Don’t?

By Patricia Funder, M.S., C.L.T.

Generation XAre you tired of shaving yet? Are you dreading the last-minute pool or boating invitation, because your bikini line might be due for shaving or waxing, but doing so leaves a red, bumpy rash?

Invest 40 minutes to see how laser hair removal can help you — without the pain, itching and frequent treatments that accompany other hair removal methods: call LaserLight for Men and Women, at 781-871-2224, for your FREE consultation.

Our perpetual-motion Generation-X and Generation-Y clients, who value their time beyond what Baby Boomers ever did at their age, have jumped all over Laser Hair removal as one of the methods they use to get ready for any summer event that pops up on their Smartphones. What do they know that their moms and dads are missing?

Time and Convenience: They show up at LaserLight once a month for 20 minutes to an hour, and leave with their hair gone and a smooth, silky feel to the treated area. (For larger areas like backs and legs, it may take more than an hour – and it is once every eight weeks.)

An end to constant waxing, trimming, electrolysis: It takes only six to eight visits to put a stop to hair growth in the laser-treated area. At LaserLight, we constantly hear people complaining that they have been using other hair removal methods for years – and they still have a lot of hair!

More money in their pockets: There is an END to treatment with laser, while other hair removal methods will insipidly drain your bank account over a lifetime. Even electrolysis, the only one among the others that FDA has approved for market as being “permanent” hair removal, can take years to get to “clearance” of an area.

Relative comfort: When hair grows back after other hair removal methods — which do not provide long-lasting results — the area often itches and hair can even become in-grown. Not so with laser hair removal treatments. First, the hair growing post-treatment is from follicles that were dormant when you were lasered, and the new cycling into growth feel lighter and finer. The area typically does not itch. Second, using LaserLight’s equipment with patented Continuous Contact Cooling™ clients easily manage the small “pinch” they may feel during the actual treatment. Other methods usually hurt more.

Confidence in their appearance: the Gen-Xs and Gen-Ys have no worries about hair poking out of the bathing suit or shirt collar, and no sudden fears when checking the mirror in the car that they have undesired facial hair. They did their research, and seeing that laser is safe and works well, they took care of the problem.

If this doesn’t convince you that you can look and feel younger, smoother and more confident because you invested short-term in a long-term solution for hair removal, then call LaserLight at 781-871-2224, and ask all the questions this blog raises for you. We will give you a financial incentive to give laser a try.

You’ll be happy you did!

Copyright 2014, LaserLight Skin Clinic, LLC and Patricia Funder.
All rights reserved.

Get Summer Smooth and Save with These Specials

Best of 2014 SurveyIt is not too late to get summer-smooth, and if you come with our newest cause for celebration, we will give you a present to help get rid of your unflattering excess hair!

Market Surveys of America has just announced that voters selected LaserLight for Men and Women as The 2014 Best Laser Hair Removal provider for the towns of Norwell, Hanover and Hingham. We are so honored and grateful, that we will share the glory with you!

As our ‘thank you,’ we will give everyone who purchases a laser hair removal treatment during the month of June $25 off their treatment — and another $25 to use on a laser hair removal treatment in July! (Don’t forget: our technology treats tanned skin safely!) Just mention this announcement when you call, or print and bring it to your appointment.

For our regular customers, that could be in addition to other discounts you have earned through the purchase of package pricing and referrals! (Call to see if you qualify.)

(Fine print: One offer per person per visit. Must be used within the months specified. Offer cannot be combined with other offers, promotions or raffle prizes won.)

If you have not yet tried laser hair removal, you owe it to yourself to take advantage of this offer. Not only for the savings, but for the clean, smooth feeling you get when that hair is gone for good!

Facebook Fan Drive Winner!

Facebook iconThank you all for getting the LaserLight Facebook fan page to its starting goal of 100 “likes”!

Once we reached that number, we conducted a drawing from among all of the 100 fans, and our fan named Cheryl won the first $500 gift certificate. When we informed her of her prize, Cheryl said, “I’m so happy that I won! I love what laser can do and can’t wait to use my gift certificate!”

Share our page and encourage your friends and family to LIKE the LaserLight page. When we reach a total of 250 “likes”, we will draw another $500 gift certificate from among all 250 fans. You get a second chance!

Congratulations, Cheryl! We can’t to see which service(s) you choose: permanent hair removal, skin renewal to get rid of discolorations, skin resurfacing to reduce wrinkles, stretch marks and scars — or Express Teeth Whitening!

Facebook Fan Drive Winner to Receive $500 in LaserLight Services

Enter a drawing to win $500 worth of LaserLight services!

We are just a few “likes” away from reaching 100 fans. Once we hit our goal, we’ll pick a winner from among our first 100 fans to receive a $500 gift certificate toward LaserLight services of his/her choice.

Click below if you haven’t yet become a fan. And spread the word!

Facebook badge

Is 90% Off a Good Deal? Do ALL the Math Before Buying

doing the mathDo you really know what you are getting when you purchase one of the deeply discounted “deals” that a number of companies host and promote through emails? They offer some number of laser treatments (usually six these days), claiming the price to be as much as 90 percent off.

Great for consumers … right? Maybe. But a wise buyer would ask a few questions before forking over hard-earned money (to say nothing of the time invested to get the treatments):

  • Is the treatment the same as when you pay full price?
  • Do they do as many passes over the area?
  • Do they use optimal (or sub-standard) energy levels when treating a client with a “deal” voucher?
  • Do you get the same preparatory consult as a full-price paying client?
  • Do you get the same aftercare instruction and training, or the same aftercare lotions?

I saw one such deal recently and decided to dissect it for you — using the “value” and specific areas included that they defined. Some of it was downright comical. The merchant offered an “up to 90% off” discount for six treatments, based on three different size areas:

  • $139 for six laser hair removal treatments on a small area (a $1,260 value)
  • $269 for six laser hair removal treatments on a medium area (a $2,400 value)
  • $369 for six laser hair removal treatments on a large area (a $3,600 value)

The fine print seemed reasonable: Expires 180 days after purchase. Limit 1 per person … and right there we found the first joke. You could pay $369 ($61.50 each) for six leg treatments, but unless you started scheduling them immediately, then 180 days is not enough time to fit in six treatments! (The waiting period between legs is 8 – 10 weeks for best results and the biggest bang for your buck, based on known hair growth cycles.)

So what about the other leg? You do want a matched set, don’t you? Since they limit one deal per person, and six leg treatments are a $3,600 value (see above), then you would have to pay $600 per treatment for your other leg! And don’t think that you can divide the six treatments between your left and right legs; the fine print says: Must use all treatments on the same area.

For comparison, at LaserLight you pay $480 for one treatment on both legs as a standard price. While that calculates to $240 per leg, we typically do not offer to remove the hair from only one leg — unless special circumstances require it. All told, if you got six treatments on both legs at LaserLight, you would pay almost $1100 less than you would to get both done under this “deal.”

Hands or fingers, considered small areas for which you pay $139, do not fare well under this program, either – most people who have hair on their hands have it on their fingers as well, and vice versa. Purchase the deal, and you pay $23+ per treatment – but at a “value” of $1260, you would have to pay about $1,000 more than what LaserLight charges for six hair removal treatments for hands and fingers. If you can be happy with half your hands smooth and hairless and the other half hairy enough to comb, go for the deal.

Beyond the cost, what else do the purveyors of these “deals” omit from their standard treatments so as to make up for the deep discount they offer? First, do they use Certified Laser Technicians to perform the treatment, and do they use energy levels that are sufficient to get results for your skin type?

At LaserLight (where you will ALWAYS get treated by a certified and knowledgeable technician, whether we get paid $1 or full price for a treatment), you get the very best service and energy levels adequate to give you real and permanent hair reduction. We also cover the area with two passes with the laser, to ensure the best outcome. Even prior to your treatment you get a complete FREE consult, pre- and post-treatment, to ensure that you are comfortable, knowledgeable, and able to care for the treated area post-treatment. We believe that it is not a deal if you do not get the best we have to offer.

Finally, are you a person who has the time to chase down these deals? How far do you have to drive to get there and back? Do you calculate into the cost of the treatment the amount for the gas you use, or the parking fees if you go into a city location? Do you calculate the cost for your time? (Refer to LaserLight’s ROI — Return on Investment – page at http://laserlightskin.com/laser-hair-removal/cost-analysis.) For example, if your annual salary is $75,000, your estimated “hourly” rate would be about $30.50. So if you have to drive an hour (each way), then add $61 to the cost of each treatment.

Having said that, we regularly draw customers from as far away as Vermont, New Hampshire, and Rhode Island. They cite the knowledge share that we provide to our clients, and the privacy: we do not fill our waiting room with people waiting for appointments, so that we can make up for the dollars we lose on the “deal” with volume, or fast turnaround.

We recommend that you research the provider of the deal before you buy, and make sure that you are getting what you expect for your money — in terms of expert treatment and education, and in terms of effectiveness. And finally, if you are unsatisfied with the results you get, please call LaserLight to complete the hair removal for you. Many others before you have done so.

Enjoy Tax-Free Weekend!

There is still plenty of summer left …. August gives us 31 days to squeeze in more summer vacations, and dozens of trips to the beach or the pool … or to get in a lot more golf games.

And here comes September, which thanks to global warming hangs on to the summer heat and humidity. Why suffer the embarrassment of excess hair, or the rashy bumps you get from waxing and shaving, for another six or eight weeks of outdoor play weather? Why limit your particiption in fun activities because of it?

How much would you love to get smooth, hair-free skin? What if you could have it for FREE?

Right now we are offering three ways to get the best deal from the best laser medspa in the area, LaserLight for Men and Women:

  • Buy any laser treatment, and get a second, smaller area lasered for free!
  • Take advantage of the Tax Free Holiday to save 6.25% off any product that LaserLight provides — and get a FREE skin care consult!
  • Get 20 percent off our new products to enhance your laser treatment results: the PRESCRIBEDsolutions™ skin care line!

tax-free holiday

You save twice! No tax, and with 20 percent off you get customizable* skin care products that include:

  • The Eyes Have It, to reduce dark circles
  • Up the Anti, a tinted, moisturizing SPF 30 sunscreen for youthful post-treatment looks and protection
  • Stop the Clock, with DNA repair, polypeptides, antioxidants and SPF 50 to make this your all-in-one skin cream
  • And many more!

Call ahead for an appointment for a FREE skin consult
with Biopelle representative Sue Bombard,
or walk in early and be taken on a first come, first served basis.

Saturday from 10am – 1pm only.

* Less than $8 to add serum to boost the effects of brightening, firming, rosacea control, acne control, and anti-oxidant activity!

Do You Have These Misgivings About Laser? A Client Answers

SSWBN logoSometimes you have clients who say it so much better than you can as a business owner. Just such a message crossed my desktop this morning, and I want to share it with you.

The writer stood up at the South Shore Women’s Business Network meeting, unsolicited, and shared her personal experience with laser treatments at LaserLight. The next day, she shared, again unsolicited, the following comments in an Email to me, and gave me permission to share it with you:

“I wanted to send you a quick email about a little feedback that I got from the business women at my table after I gave my testimonial for LaserLight.

“First of all, they were fascinated. They asked me question after question. They did not seem to really know what laser treatment can do, other than hair removal. They were interested in the scar removal and the red spot removal, but the photofacial and what it can do was a revelation to them. So based on that conversation, I would say the women are very interested in aesthetic laser treatment, but don’t know much about it.

“They were also surprised at the reasonableness of the price. They were under the misconception that it would be much more money. I got the impression that they thought the cost would be prohibitive, so they had never seriously looked into it. Your prices are a strong point that these ladies did not know about, and their interest was piqued.

“The women I spoke with were a little fearful. They were frightened, I gather, that they could somehow harm their faces permanently if something were to go wrong — as if they had been watching some reality TV on plastic surgery gone wrong, or some such. I explained that you sat with me for a very long time when I first came in, telling me every possible outcome, and how minor any problems have been that you have experienced in the years that you have been doing this.

customer praise“I think that when I first came to LaserLight, I might have had a few of the same fears; but when you gave me the free consultation and told me about the few issues you had run into (which seemed very minor to me), I felt much better. So, that fearfulness might be a factor that holds some people back – and I want to help you to dispel those unwarranted fears.

Thank you!”

Kateri MacDonald-Bousaleh, Esq.
MacDonald Bousaleh Law Offices, P.C.
53 Plain Street, Suite 2
Braintree, MA 02184
Tel.: (781)843-3130
Fax: (781) 843-3095
Email: Kateri@macblaw.com
Website: www.macblaw.com

We are a full-service law firm offering free consultations: wills, trusts, nursing home and Medicaid planning, conservatorships and guardianships, probate and inheritance matters, family law, real estate, and landlord/tenant matters.

A Picture Is Worth a Thousand Words

Does fractional laser really work to reduce scars, stretch marks, and wrinkles -
and give you a skin resurfacing/tightening? 

If you have been reluctant to try fractional laser because it promises so much more success for a skin issue such as yours, if your doubts stem from a belief that “if it sounds too good to be true, then it probably is” — you’re not alone. When women and men eager to improve their skin’s appearance ask me about how non-ablative fractional laser can help them, they want to be sure they get a satisfactory return on their investment.

A picture is worth a thousand words.  Take a look at these videos and images to see how our skin resurfacing treatments work, and what kind of results can be achieved.

non-ablative fractional laser

Stretch marks, the dubious reward for having endured pregnancy, a side effect of rapid muscle-building or excessive weight gain create embarrassment for both men and women.  To the left is a Before and After photo of a woman whose stretch marks were noticeably diminished through fractional laser treatments.

non-ablative laser treatment

 In the past, few options existed to remove stretch marks, but with the recent U.S. FDA clearance for Palomar’s fractional laser treatment for stretch marks, we excitedly added it to our LaserLight service listings.  Watch the video to the left to see how easy and painless the procedure can be.

 

scar removal by non-ablative fractional laser

 Acne and surgical scars constitute another unwanted skin problem that can limit mobility and affect quality of life.  Laser scar removal through our non-ablative fractional laser technology is non-invasive, with little risk or pain, and speedy healing time.  The technology uses pulses of laser light to coagulate scar tissue, triggering healthy new tissue to form in the skin.  Watch the video to the right to understand the process.

wrinkle laser treatment

We can also dramatically improve other dermatological or cosmetic issues, such as wrinkles, crow’s feet, blotchy skin, melasma, or unwanted textural irregularities, through our fractional laser skin resurfacing.  We use our non-ablative fractional laser safely and effectively on all areas of the body — arms, legs, face, chest, or neck.  Watch the video above to see how it works.

At LaserLight we conduct skin resurfacing treatments using our Palomar Lux1540 non-ablative fractional laser. This equipment is superior in its ability to minimize stretch marks, scars, and wrinkles, with little to no downtime.  It is more cost-effective than other treatments and is appropriate for all skin types, allowing our patients to see improved color and skin texture soon after treatment.

non-ablative fractional laser treatment on wrinkles

Our non-ablative fractional laser can be used safely and effectively on any area of the body – arms, legs, face, chest, or neck. Click to watch the video to the left to see how it works.

Now is the perfect time to do something for yourself to feel better about your appearance:  watch for LaserLight’s Open House Event, and escape from the kids for an hour or so.  Enjoy a glass of wine or a cold drink, and learn about our new medical grade skin care products  – and get a 20% discount on any products you purchase!  Call us for details at 781-871-2224, or to schedule an appointment for a personal, one-on-one skin care consultation.

Real Stories About Success with Scar Revisions

scar revisions

© Macho | Dreamstime Stock Photos & Stock Free Images

By Patricia Funder, MS, CLT

Two new clients recently validated my decision to purchase new laser equipment, in ways that left me absolutely humbled and inspired. Both had come in for a photofacial treatment to improve the tone and texture of their skin — and without using their real names, I share their stories to stir you, too.

During the consult with the first, Jesse, I mentioned plans for the new, non-ablative skin resurfacing laser. “Your clients will love this laser,” she said. “One of my old friends has this same laser, and treated the red, raised scar on my face.” Jesse drew a line with her finger from just below the inside corner of her left eye, down and across her cheek to her jawbone. “I had been kicked by a horse, and this scar looked horrible for six years,” she said.

I could not see a scar, even when I squinted. When I picked my jaw up off the floor, Jesse grinned and repeated, “… Yeah, it used to be really red and raised and jagged.”

When the second new client, Theresa, heard of LaserLight’s new laser, she asked if it would do anything for the mastectomy scar and radiation burn scars that she had. I wanted to cry: not only had this very young woman suffered through the terror that a cancer diagnosis brings, she also had to endure disfiguring treatments to cure it. I asked her to serve as a model when the laser nurse/trainer came in to up-skill our staff on the new laser, and this courageous woman agreed to let us evaluate the potential for LaserLight’s treatments to improve her condition. We used the fractional laser to rebuild the collagen under and around her very neat but still visible surgical scar, as well as rebuilding it to smooth out the dimpled area at the surgical site. We then used our Intense Pulsed Light system to begin removing the discolorations she had in the area.

You do not have to have trauma scars to improve your looks using LaserLight’s new technology and expertise. In addition to these two clients, we have helped some women and a few men to reduce (and eventually eliminate) acne scars and get rid of forehead wrinkles and between-the-eyes wrinkles (called “elevens,” or sometimes “anger lines”). We can smooth out “crow’s feet” at the sides of the eyes, tighten the “marionette” folds alongside your mouth, and fill in those annoying little channels above your upper lip that seems to draw your lipstick into little spikes.

For two of our middle-aged clients, we have already scheduled a second treatment to get rid of stretch marks, and both said that they are “so excited to be wearing a bikini again!” Still others we can help to manage one of the most difficult aesthetic problems, melasma, also known as “mask of pregnancy,” for its characteristic brown appearance around the eyes and in other facial locations.

If you are among the millions who have scars, wrinkles and stretch marks that make you want to hide, call today to schedule your always-free consultation, and let us show how we can give you an appearance that is younger, clearer and smoother.

If you do not have any of these conditions, chances are you know someone who does. If you do not know how to gently refer them to the LaserLight services that can change their lives and/or the way they feel about themselves, call us for help with some wording choices. In addition to the reward you get for giving someone hope and help, don’t forget that you will get a $50 Laser Treatment Credit* for referring them!

* For referrals that become a paying client at less than $100, the earned credit is $25.