Is 90% Off a Good Deal? Do ALL the Math Before Buying

doing the mathDo you really know what you are getting when you purchase one of the deeply discounted “deals” that a number of companies host and promote through emails? They offer some number of laser treatments (usually six these days), claiming the price to be as much as 90 percent off.

Great for consumers … right? Maybe. But a wise buyer would ask a few questions before forking over hard-earned money (to say nothing of the time invested to get the treatments):

  • Is the treatment the same as when you pay full price?
  • Do they do as many passes over the area?
  • Do they use optimal (or sub-standard) energy levels when treating a client with a “deal” voucher?
  • Do you get the same preparatory consult as a full-price paying client?
  • Do you get the same aftercare instruction and training, or the same aftercare lotions?

I saw one such deal recently and decided to dissect it for you — using the “value” and specific areas included that they defined. Some of it was downright comical. The merchant offered an “up to 90% off” discount for six treatments, based on three different size areas:

  • $139 for six laser hair removal treatments on a small area (a $1,260 value)
  • $269 for six laser hair removal treatments on a medium area (a $2,400 value)
  • $369 for six laser hair removal treatments on a large area (a $3,600 value)

The fine print seemed reasonable: Expires 180 days after purchase. Limit 1 per person … and right there we found the first joke. You could pay $369 ($61.50 each) for six leg treatments, but unless you started scheduling them immediately, then 180 days is not enough time to fit in six treatments! (The waiting period between legs is 8 – 10 weeks for best results and the biggest bang for your buck, based on known hair growth cycles.)

So what about the other leg? You do want a matched set, don’t you? Since they limit one deal per person, and six leg treatments are a $3,600 value (see above), then you would have to pay $600 per treatment for your other leg! And don’t think that you can divide the six treatments between your left and right legs; the fine print says: Must use all treatments on the same area.

For comparison, at LaserLight you pay $480 for one treatment on both legs as a standard price. While that calculates to $240 per leg, we typically do not offer to remove the hair from only one leg — unless special circumstances require it. All told, if you got six treatments on both legs at LaserLight, you would pay almost $1100 less than you would to get both done under this “deal.”

Hands or fingers, considered small areas for which you pay $139, do not fare well under this program, either – most people who have hair on their hands have it on their fingers as well, and vice versa. Purchase the deal, and you pay $23+ per treatment – but at a “value” of $1260, you would have to pay about $1,000 more than what LaserLight charges for six hair removal treatments for hands and fingers. If you can be happy with half your hands smooth and hairless and the other half hairy enough to comb, go for the deal.

Beyond the cost, what else do the purveyors of these “deals” omit from their standard treatments so as to make up for the deep discount they offer? First, do they use Certified Laser Technicians to perform the treatment, and do they use energy levels that are sufficient to get results for your skin type?

At LaserLight (where you will ALWAYS get treated by a certified and knowledgeable technician, whether we get paid $1 or full price for a treatment), you get the very best service and energy levels adequate to give you real and permanent hair reduction. We also cover the area with two passes with the laser, to ensure the best outcome. Even prior to your treatment you get a complete FREE consult, pre- and post-treatment, to ensure that you are comfortable, knowledgeable, and able to care for the treated area post-treatment. We believe that it is not a deal if you do not get the best we have to offer.

Finally, are you a person who has the time to chase down these deals? How far do you have to drive to get there and back? Do you calculate into the cost of the treatment the amount for the gas you use, or the parking fees if you go into a city location? Do you calculate the cost for your time? (Refer to LaserLight’s ROI — Return on Investment – page at http://laserlightskin.com/laser-hair-removal/cost-analysis.) For example, if your annual salary is $75,000, your estimated “hourly” rate would be about $30.50. So if you have to drive an hour (each way), then add $61 to the cost of each treatment.

Having said that, we regularly draw customers from as far away as Vermont, New Hampshire, and Rhode Island. They cite the knowledge share that we provide to our clients, and the privacy: we do not fill our waiting room with people waiting for appointments, so that we can make up for the dollars we lose on the “deal” with volume, or fast turnaround.

We recommend that you research the provider of the deal before you buy, and make sure that you are getting what you expect for your money — in terms of expert treatment and education, and in terms of effectiveness. And finally, if you are unsatisfied with the results you get, please call LaserLight to complete the hair removal for you. Many others before you have done so.

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